Monday, November 8, 2010

Cinelli Genuine Merchandise Now Available Worldwide

Cinelli and Ciclismo Totale have officially introduced the Cinelli Genuine Merchandise project. The project is a collaboration between the Milan brand and the Turin-based Ciclismo Totale in which the latter will take care of all merchansing and e-commerce.

Cinelli Genuine Merchandise is their new communication tool to promote Cinelli design and support the events that they love the most. In addition to the popular traditional hats and t-shirts that are already on the market are limited editions produced in collaboration with friends from California Mash, the European Championships, Cycle Messnger World Championships and the 10th nniversary of the Bicycle Film Festival. The collection, made entirely in Italy using the highest quality fabrics, is available online at Total Cycling (; or you can land on the same page by navigating

Products will be available for purchase using paypal and will be mailed by worldwide by Posteitaliane.

Photos: examples of products

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