Friday, November 26, 2010
The Final Word: Colnago's Ace of Clubs Logo
We previously discussed how Colnago's "ace of clubs" design came to be in this piece back in 2008.
Just for the record, this is what has been published on the Colnago website in 2010:
40 years of the ace of clubs
Colnago’s ace of clubs logo has featured on bikes ridden by some of the world’s leading professionals since 1974, but it was inspired by a great Italian victory four years earlier.
In 1970, Michele Dancelli ended a 17-year drought for Italy at Milan-San Remo when he rode home alone on a Molteni-branded bike built by Ernesto Colnago. Writing in La Gazzetta dello Sport Bruno Raschi described Dancelli as having “won on a bicycle that was in bloom”.
Speaking later with Colnago, Raschi suggested the he should create a symbol of that victory. “I liked the idea right away,” Colnago admitted. “San Remo is the city of flowers and Raschi had written that the bicycle was in bloom, and I was hoping in my heart that I would become an ace in the bike world.
“As soon as I got home, I created the new logo – the ace of clubs. Today that logo is recognized all over the world."
ICJ Reader contribution contest will run 1 January to 15 February, 2011. Details here.
Stories for the Italian Cycling Journal about rides, granfondos, having a good time cycling in Italy, Italian cycling history, etc. are very welcome. Contact me at firstname.lastname@example.org. There are more than 1,600 stories in this blog. The search feature to the right works best for finding subjects in the blog. There is also an Italian weather widget along the right side and a translate button at the bottom so you can translate each page. What I'm riding.