Thursday, June 23, 2011
2011 Giro d'Italia, Always More Global
The 94th Giro d'Italia which ended Sunday, May 29, with the triumphant arrival of Alberto Contador in Piazza Duomo in Milan recorded the most widespread global coverage in the race's history.
According to estimates conducted by Eurodata TV Worldwide the 2011 Corsa Rosa has reached a potential audience of over 800 million viewers worldwide.
The Giro was broadcast live in 168 countries on five continents through the following television networks:
EUROPE: Eurosport, Veo7 and ETB in Spain, VRT Belgium, the Czech Republic CT4 Sport, TV2 Norway CSR and Switzerland;
AMERICAS: Universal Sports in the United States and Canada, TDN Mexico to Central America, ESPN Sur ESPN Brazil in South America;
ASIA: JSports Japan, Kazakhstan, Khabar TV;
OCEANIA: SBS Australia;
In Italy, the Giro this year went live on RAI 3 television, RAI Sport 1 (with repeats on RAI Sport 2) and Eurosport. The total of the live broadcast on RAI were 184 hours divided as follows: 70 hours on RAI 3 (terrestrial digital and analog), 114 hours of RAI Sport 1 (DTT). The total cumulative audience on RAI reached almost 115 million viewers.
The most viewed stage, 3,819,934 viewers (on RAI 3), was that of Conegliano - Val di Fassa and Gardeccia.
The RAI website recorded 2,083,082 page views and a daily average of 24,963 unique users, +9% and +2% respectively compared to the 2010 Giro. Taking into account web data of RAI Sport1 and RAI 3 the Giro totaled 3.4 million page views.
Gazzetta TV had an enormous increase in video streaming use, an 84% increase; live race video streaming was seen by 2,185,774.
The 95th edition Of the Giro d'Italia will start from Denmark on May 5, 2012. The official presentation will take place on October 22, 2011.
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