Tuesday, March 20, 2012

In Italy: Cycling Popularity Mirrors Bicycle Sales

The popularity of cycling in the various geographical areas of Italy is reflected in the distribution of the number of bicycles sold across the country in 2011:

41% in north east, includes Veneto, Trentino Alto Adige, Friuli Venezia Giulia and Emilia Romagna

27% in north west, includes Piemonte, Valle d’Aosta, Liguria, and Lombardia

17% in center, includes Toscana, Umbria, Marche, Lazio

15% in south and islands, includes Abruzzo, Molise, Campania, Puglia, Basilicata, Calabria, Sicilia and Sardegna

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  1. Wow, we are kicking Lombardia and Piemonte's ass.

  2. Interesting stats. Larry wonders if they reflect something OTHER than true interest in cycling as there is plenty of interest in Toscana and Le Marche though they don't seem to buy as many bikes. Perhaps this is more reflective of how much MONEY folks in these regions have and how many new bicycles than can afford to buy rather than the true popularity of cycling - whether that is watching pro racing or riding your own bicycle. There seem to be a LOT of cyclists down here in "poor" Sicily though not so many bicycle shops.