Tuesday, March 26, 2013

Peter Sagan's Secret Revealed

Peter Sagan's secret revealed: He drinks espresso made with Wega Coffee Machines, the leading Italian company producing professional espresso coffee machines. When you drink Wega Coffee Machines made coffee you can win Gent-Wevelgem and cross the finish line like this:
Seriously,  Wega Coffee Machines has announced announced a new partnership deal with Team Cannondale Pro Cycling. Under the agreement the Wega brand will be able to boast the title of official supplier to the team that features Ivan Basso, Moreno Moser and current World Tour leader Sagan.

“The collaboration we've started with Cannondale is a strategic opportunity in terms of brand recognition," comments Paolo Nadalet, CEO for Wega Coffee Machines. “The agreement will allow Wega to increase their exposure in strategic markets, thanks to the international dimension of the team which, like us, operates on all five continents. This opportunity is doubly interesting in light of the company's hospitality activities during the Giro d’Italia which will allow company guests to experience a unique perspective at this important world class event.”

“We're happy we reached this agreement" comments Roberto Amadio, Team Manager for Cannondale Pro Cycling. “The tradition of Italian espresso coffee is recognized all around the world. We hope that our activities and our victories will offer visibility to this prestigious brand that is recognized internationally for its quality".

Related story:
Detour: How To Order an Italian Coffee in Italy

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